As a job seeker, you have likely heard that it is beneficial to research companies that you would like to work for. This research can help you gain a better understanding of what the company is all about which in turn helps you to better tailor your resume, cover letter and interview responses. We have outlined 10 effective strategies for making the most of your company research.

For years we have been told that the majority of jobs are in the ‘hidden job’ market meaning that only 10-20 percent of positions are advertised. As a result,  a very small portion of your weekly job search should be dedicated to newspaper ads and internet job boards and the majority spent on identifying potential job prospects with targeted employers in your area of skill or training.

Sometimes it is difficult trying to figure out what employers are looking for. How often should they be contacted? What information are they looking for? What factors will make me look like the most suitable candidate? We have highlighted a list of the recommendations, taken directly from our Career Week 2017 Employer Panel, to help address some of the common questions.

The job search process is incredibly competitive. With resume submissions, online applications, networking, social media management, and interviews, there are so many opportunities to highlight your value. And then it finally happens…you get a job interview and feel like you nailed it. The employer is talking like you already have the job, you sense rapport, and it appears that only the formalities remain before you land the position.

When looking for work, we know that only 10-20% of the jobs are advertised, leaving a substantial amount of potential positions in the hidden market. When considering how to best access those opportunities, employing cold calls and networking strategies can be very effective.

To say that there has been a dramatic change in the world of work would be an understatement. From full time, permanent employment with benefits and job security to part-time, contract, virtual jobs in a gig economy, it can be difficult to know how to carve out a career in this new landscape. If you are a job seeker, career changer or lifelong learner with varied skills sets and a diverse knowledge base, self-employment may be just what you are looking for. The trick is having a solid idea for your business and knowing how to get started. In the Peterborough community, we are fortunate to have a variety of resources that provide an array of services and opportunities. Today we will be highlighting the Greater Peterborough Innovation Cluster, a dynamic and unique organization that provide access to programs, professional partners and self-employment workshops for both physical and virtual clients.

To say that deciding what you want to do for the rest of your life before age 18 is difficult is an understatement. With an ever changing labour market, it is predicted that by 2020 many of the careers that will be lucrative do not even exist yet. In addition, we have seen an emerging pattern of multiple careers over one’s work lifetime. What that means is the work life your parents knew with full time, permanent, lifetime positions with benefits and a company pension plan is not the vocational landscape of today. Yet, due to the changes in the world of work, there are also more opportunities to land international jobs, work in the gig economy, pursue careers related to innovation, or develop your entrepreneurial spirit by finding unique ways to solve current problems.
That being said, you may now find yourself at a crossroad attempting to identify whether employment, post-secondary education, apprenticeship, volunteerism or travel is the next step for you. We have devised a checklist of recommendations and resources to help you with this decision.

Online job search is the norm. Check out our tips for using online resources to help you get noticed by employers in a competitive marketplace.