The gig economy is not new, but it is gaining in popularity.  The reasons for its growth according to a June 2018 US based Forbes article(1) are:

• There is a growing “education gap”.
• Attitudes toward work are changing.Workers want more freedom with their schedules, and work location.
• Employers are utilizing freelancers more often due to cost savings.
• Technology has advanced, and costs have come down making hardware, software and connectivity more affordable.

Years ago the term ‘digital footprint’ would not have been referenced when discussing job search preparation yet today we know that over 90 percent of employers are checking you out online at some point during the hiring process. While you may think that this tactic is an invasion of privacy, the harsh reality is that when you post something on one of your platforms YOU are sharing it with the world and, unless modified in privacy settings, anyone can access this information freely. We are increasingly hearing about educational scholarships and job opportunities being lost because of something recruiters have found online that does not align with their professional brand or vision. We all know the marketplace is competitive so putting our best foot forward is to our advantage. This begs the question “Is your behavior on social media platforms helping or harming your career prospects”?

For years we have been told that the majority of jobs are in the ‘hidden job’ market meaning that only 10-20 percent of positions are advertised. As a result,  a very small portion of your weekly job search should be dedicated to newspaper ads and internet job boards and the majority spent on identifying potential job prospects with targeted employers in your area of skill or training.

While many have heard of informational interviews, there are few job seekers that feel comfortable contacting an employer with such a request.
What kind of questions do I ask? Will I be bothering them? How is it going to help me in the long run?
These are common and very legitimate questions that we hear often. This post is designed to help you develop a clearer understanding of the benefits of an informational interview and the process involved.
First, let’s start by making the distinction between a job interview and an informational interview. A job interview is arranged by a potential employer in response to your job application. It indicates that you are seen as a suitable candidate for the position and are moving on to the next step in the recruitment process. On the other hand, an informational interview is arranged by the job seeker, displaced worker, career changer, recent graduate or aspiring student.

When looking for work, we know that only 10-20% of the jobs are advertised, leaving a substantial amount of potential positions in the hidden market. When considering how to best access those opportunities, employing cold calls and networking strategies can be very effective.

What Employers Want

When applying for a job, the qualifications, skill sets, and personal attributes most sought after vary depending industry and company standards. Based on candid employer input, we have devised a list of the criteria most employers can agree on. Whether you are revising your resume, writing a cover letter, completing an online application, preparing for an interview, completing your LinkedIn profile, or conducting cold calls, these tips can help to provide structure for the information you may want to include.

As Canadians we brace ourselves annually for the frigid winter months. When employed or in training, we force ourselves to bundle up and forge on. However, when unemployed; it may be a little more difficult to muster up the energy and motivation to face the elements especially given that the result could possibly be a rejection. If minus 40 degrees is not your thing, there are many activities you can still pursue to keep you in the zone while keeping warm as well. Check out this video for great ideas on how to maintain your job search activity during a harsh winter.

For decades career counselling and testing has provided students, job seekers and career changers with guidance in choosing their appropriate career path. As with every other industry, technology plays a role in changing the way we do business. Thanks to Up360inc, EPC is now able to provide the opportunity to “try out” an occupation using virtual reality. Their goal is to design software that will allow individuals to “learn by doing in a realistic and immersive environment, overcome fears and anxieties related to on-the-job learning, develop confidence, develop transferable skills, find meaningful employment and prepare for their future”.