As Canadians we brace ourselves annually for the frigid winter months. When employed or in training, we force ourselves to bundle up and forge on. However, when unemployed; it may be a little more difficult to muster up the energy and motivation to face the elements especially given that the result could possibly be a rejection. If minus 40 degrees is not your thing, there are many activities you can still pursue to keep you in the zone while keeping warm as well. Check out this video for great ideas on how to maintain your job search activity during a harsh winter.

For years we have been told that the majority of jobs are in the ‘hidden job’ market meaning that only 10-20 percent of positions are advertised. As a result,  a very small portion of your weekly job search should be dedicated to newspaper ads and internet job boards and the majority spent on identifying potential job prospects with targeted employers in your area of skill or training.

What Employers Want

When applying for a job, the qualifications, skill sets, and personal attributes most sought after vary depending industry and company standards. Based on candid employer input, we have devised a list of the criteria most employers can agree on. Whether you are revising your resume, writing a cover letter, completing an online application, preparing for an interview, completing your LinkedIn profile, or conducting cold calls, these tips can help to provide structure for the information you may want to include.

There are many options for promoting yourself to potential employers. Whether you are using a CV, chronological resume, functional/skills-based resume, portfolio, promotional video, social media platforms, personal website, or LinkedIn profile, there are many ways to highlight your qualifications and attributes.
In addition to recommending the use of keywords, there is an emerging focus on headlining accomplishment-based examples. This format allows the job seeker to portray their value, innovation, and special skills.

As many individuals and companies worldwide are gravitating to online learning courses, professional development webinars and online meetings; cybersecurity becomes an important consideration in maintaining personal privacy. The platform Zoom has increased its audience during COVID-19, quickly becoming the front-runner for connecting learners and professionals growing from 10 million users to over 200 million users in three months. As we maintain physical distancing, you may now have more time and opportunities to access free online training courses that can enhance your skills, knowledge and resume.

Most of us take for granted the access that we have to technology, resources, products and services. This is not the case for everyone and, for those with a disability; the world can be a very different place. Imagine going to a restaurant and having to choose your dinner by the pictures because you cannot read the menu. Imagine the challenge of trying to write down the details for an upcoming interview or applying for a job online in a timed format. In a competitive job market, a certain level of literacy is required and even those with passion, skills, personality and a post-secondary education can be left behind if the proper resources are not available.

Years ago the term ‘digital footprint’ would not have been referenced when discussing job search preparation yet today we know that over 90 percent of employers are checking you out online at some point during the hiring process. While you may think that this tactic is an invasion of privacy, the harsh reality is that when you post something on one of your platforms YOU are sharing it with the world and, unless modified in privacy settings, anyone can access this information freely. We are increasingly hearing about educational scholarships and job opportunities being lost because of something recruiters have found online that does not align with their professional brand or vision. We all know the marketplace is competitive so putting our best foot forward is to our advantage. This begs the question “Is your behavior on social media platforms helping or harming your career prospects”?

It has become much more commonplace for large employers to host a Job Fair when conducting a mass hire. This time-efficient, cost-efficient process allows them to meet multiple candidates, in a short period of time, and form a viable first impression.