As a job seeker, you have likely heard that it is beneficial to research companies that you would like to work for. This research can help you gain a better understanding of what the company is all about which in turn helps you to better tailor your resume, cover letter and interview responses. We have outlined 10 effective strategies for making the most of your company research.

As Career Practitioners, we are often asked “Where are the jobs?” In the pre-digital world, that was a bit easier to predict, however recent statistics have indicated that, “By 2030, the majority of jobs that will be in demand do not even exist yet” (Ontario Centers of Excellence Advancing Education Program). That statement alone can be very distressing or motivating, depending on your life perspective. What does become clear is that our ability to embrace lifelong learning, be adaptable and multi-skilled will better position us for the careers of the future.
We know that the employment landscape continues to change with a decrease in long-term full-time positions to an increase in self-employment, contract and remote work. Rohit Talwar – Fast Future (2017) cites, “Canadians entering the work force today can expect to hold 40 different jobs in ten completely different career paths in their lives.” That is a long way from the full-time permanent jobs available in the generation before us. Given the fact that, “51 percent of people are staying at a job for less than two years” (Workopolis, 2017), the concept of choosing a forever career is not as feasible as it once was. The world is changing and, like it or not, we must keep up in order to remain competitive in today’s marketplace.

It has become much more commonplace for large employers to host a Job Fair when conducting a mass hire. This time-efficient, cost-efficient process allows them to meet multiple candidates, in a short period of time, and form a viable first impression.

For decades career counselling and testing has provided students, job seekers and career changers with guidance in choosing their appropriate career path. As with every other industry, technology plays a role in changing the way we do business. Thanks to Up360inc, EPC is now able to provide the opportunity to “try out” an occupation using virtual reality. Their goal is to design software that will allow individuals to “learn by doing in a realistic and immersive environment, overcome fears and anxieties related to on-the-job learning, develop confidence, develop transferable skills, find meaningful employment and prepare for their future”.

As an agency, EPC is fortunate to have good working relationships with so many local employers. When asked to sit on an Employer Panel for Career Week, we were able to have representatives from the social service, hospitality, technical support, security, and skilled trades sectors attend. Their candid comments on what to include in a resume, what skill sets and employee characteristics to highlight, and their hiring practices will undoubtedly help with your future job search efforts.

Many of us have dealt with career-related losses in our work life. Whether it is from a company downsizing, business closure, workplace termination or a failed business venture, the need to regroup and start over again can be daunting. The workingcentre.org highlights information on the Job Loss Cycle in their article, Job Loss – stages of Grieving. When you find yourself experiencing denial and isolation, anger, bargaining/desperation, depression and acceptance, it is important to recognize that these are all natural stages and reactions associated with the loss of your employment situation. Everyone responds to job loss in a different manner.

As an Employment Counsellor, a major part of my job is coaching people on job interviews. I have the benefit, in this job, of having personally been in more job interviews than most people will in a life time. When I was younger, I worked as a seasonal labourer and had to find a new job every winter when I got laid off from my summer gig. Over the years I have worked in customer service roles, print production, restaurants, general labour, in education, publicity and, even for a little while, as a junior forest ranger. Interviewing has just always been a part of my life. Over the years I have learned five reasonably simple things that have had a major impact on my interview skills. Doing these things won’t be a complete substitute for good preparation, but if practiced as part of your interview prep they can give you much more control over interview situations.

It has become much more commonplace for large employers to host a Job Fair when conducting a mass hire. This time-efficient, the cost-efficient process allows them to meet multiple candidates, in a short period of time, and form a viable first impression.

With so many job seekers expressing frustration with the impersonal selection manner used with online applications, the Job Fair format provides that face-to-face connection they often long for. Yet with so many other competitors it can be overwhelming, so we have developed a checklist to ensure you maintain a competitive edge.