Most of us take for granted the access that we have to technology, resources, products and services. This is not the case for everyone and, for those with a disability; the world can be a very different place. Imagine going to a restaurant and having to choose your dinner by the pictures because you cannot read the menu. Imagine the challenge of trying to write down the details for an upcoming interview or applying for a job online in a timed format. In a competitive job market, a certain level of literacy is required and even those with passion, skills, personality and a post-secondary education can be left behind if the proper resources are not available.

As many individuals and companies worldwide are gravitating to online learning courses, professional development webinars and online meetings; cybersecurity becomes an important consideration in maintaining personal privacy. The platform Zoom has increased its audience during COVID-19, quickly becoming the front-runner for connecting learners and professionals growing from 10 million users to over 200 million users in three months. As we maintain physical distancing, you may now have more time and opportunities to access free online training courses that can enhance your skills, knowledge and resume.

As Career Practitioners, we are often asked “Where are the jobs?” In the pre-digital world, that was a bit easier to predict, however recent statistics have indicated that, “By 2030, the majority of jobs that will be in demand do not even exist yet” (Ontario Centers of Excellence Advancing Education Program). That statement alone can be very distressing or motivating, depending on your life perspective. What does become clear is that our ability to embrace lifelong learning, be adaptable and multi-skilled will better position us for the careers of the future.
We know that the employment landscape continues to change with a decrease in long-term full-time positions to an increase in self-employment, contract and remote work. Rohit Talwar – Fast Future (2017) cites, “Canadians entering the work force today can expect to hold 40 different jobs in ten completely different career paths in their lives.” That is a long way from the full-time permanent jobs available in the generation before us. Given the fact that, “51 percent of people are staying at a job for less than two years” (Workopolis, 2017), the concept of choosing a forever career is not as feasible as it once was. The world is changing and, like it or not, we must keep up in order to remain competitive in today’s marketplace.

What Employers Want

When applying for a job, the qualifications, skill sets, and personal attributes most sought after vary depending industry and company standards. Based on candid employer input, we have devised a list of the criteria most employers can agree on. Whether you are revising your resume, writing a cover letter, completing an online application, preparing for an interview, completing your LinkedIn profile, or conducting cold calls, these tips can help to provide structure for the information you may want to include.

Years ago the term ‘digital footprint’ would not have been referenced when discussing job search preparation yet today we know that over 90 percent of employers are checking you out online at some point during the hiring process. While you may think that this tactic is an invasion of privacy, the harsh reality is that when you post something on one of your platforms YOU are sharing it with the world and, unless modified in privacy settings, anyone can access this information freely. We are increasingly hearing about educational scholarships and job opportunities being lost because of something recruiters have found online that does not align with their professional brand or vision. We all know the marketplace is competitive so putting our best foot forward is to our advantage. This begs the question “Is your behavior on social media platforms helping or harming your career prospects”?

It is no secret that the majority of employers have deemed a high school diploma to be a minimum requirement for even the most entry level jobs. While this proves to be an issue for some, there are viable options to make sure that you are able to readily compete in today’s market. One of those options is to obtain the General Educational Development Certificate, otherwise known as the GED. There is a testing site in Peterborough where both the GED Final can be written as well as the preparation assessment otherwise known as the pre-test. The Pre-test can be taken in the evening or during the daytime. The Ministry Final is scheduled on weekends providing access for those who are working full time.

As Canadians we brace ourselves annually for the frigid winter months. When employed or in training, we force ourselves to bundle up and forge on. However, when unemployed; it may be a little more difficult to muster up the energy and motivation to face the elements especially given that the result could possibly be a rejection. If minus 40 degrees is not your thing, there are many activities you can still pursue to keep you in the zone while keeping warm as well.

It has become much more commonplace for large employers to host a Job Fair when conducting a mass hire. This time-efficient, the cost-efficient process allows them to meet multiple candidates, in a short period of time, and form a viable first impression.

With so many job seekers expressing frustration with the impersonal selection manner used with online applications, the Job Fair format provides that face-to-face connection they often long for. Yet with so many other competitors it can be overwhelming, so we have developed a checklist to ensure you maintain a competitive edge.